Certainty about who delivers the plan.
To increase the economic performance of companies through P&L analysis and an organizational plan that reduces costs.
Vision & Mission
To give companies the certainty of knowing who they can count on to deliver the plan.
To read the management team in the first weeks of a mandate or an acquisition: who can be relied on, who will carry the change, where the plan is at risk of stalling.
To build projects that are effective, replicable and scalable to international markets.
Who I am
Manager, entrepreneur and strategic consultant with over thirty years of international experience building, developing and transforming businesses in retail, fashion, outdoor and wellness.
As Vice President EMEA of VF Corporation I led The North Face, Vans and Timberland, taking Direct-to-Consumer from 7% to 21% of a $200 million business and doubling the channel's profitability. Earlier, at The North Face, I tripled direct revenues by building the retail organization from scratch.
A long career at Max Mara, in several roles and geographies. At Stefanel my team took EBITDA to +48.5% in a turnaround. At Technogym I was Senior Global VP Consumer.
Since 2015 I work alongside companies, entrepreneurs and leadership teams as Interim Executive, Strategic Advisor and Business Coach. I combine strategic vision with operational concreteness: I know companies from the inside and turn strategy into results.
Services
I work as consultant, interim or temporary manager, and as mentor to CEOs, boards and change leaders.
01Strategy & performanceStart from the P&L. End with a plan the whole business can follow.Read more→
02Interim & temporary managementWhen the right person is not yet in place, I take the seat and hand over a business that works without me.Read more→
03Managerial dynamics analysisEvery plan depends on the people who have to deliver it.Read more→
04Mentoring & coachingPurpose, presence and power for the leaders who will carry the change.Read moreSelected projects
From idea to market
A strategic path to turn a digital idea into a structured business, ready to compete in the market: positioning and brand identity, organization, go-to-market strategy and development priorities, for sustainable, scalable growth.
Leaders who carry the change
A tailored mentoring and coaching path for a fashion executive: bring out her potential, strengthen her leadership, support her professional evolution. Self-awareness, strategic vision and decision-making, balancing personal identity with business goals.
Priorities and international growth
Strategic tutoring for a growing software house: define development priorities, consolidate the business model and structure international expansion. Hands-on support to management in strategic choices and market opportunities, for solid, scalable growth.
What they say
“Francesca is one of those people. I’ve had the pleasure of working with her over the past two years, and I’ve truly appreciated her ability to see the bigger picture, a quality that stems not only from her extensive experience but also from her empathy, sensitivity, and strategic mindset. Francesca combines professionalism, competence, and genuine human connection.”
“I had the pleasure of working through professional matters with Francesca at length, and I found a person of great professionalism and dedication to her work. Charisma and warmth, extremely kind and clear in her explanations, complete her personal and professional profile.”
“Francesca is an exceptional colleague driving sustainable business change. Her insights and strategies significantly contribute to our projects' success, combining innovation with practicality. A leader in her field, she excels in turning challenges into profitable, sustainable outcomes.”
