"I had the opportunity to work with Francesca when we both worked in the process of integration of Timberland brand into VF brands.
She demonstrated strong leadership in Consumer Direct knowledge through consumer insight, retail operations aspects within the GTM process. Her humbleness and leadership skills have made her shine in her role.
She helped steered the team into the business model that VF has accomplished in most difficult times. i would like to thank for her efforts for these times.
I recommend Francesca for any global/international brands whose focus is Direct to Consumer to grow. She will be an excellent leader".
A. Secimils Brand VP at Timberland